Rental Marketing Tips for Ontario Landlords

Rental Marketing for Ontario Landlords

Good rental marketing helps the right tenants find a unit and gives them accurate information to decide whether to apply. This article covers general principles for marketing rental units; it does not describe guaranteed results.

What Makes a Rental Listing Effective

• Accurate description:: State the rent, what is included, the unit size and layout, parking, and availability clearly. Accurate details reduce wasted showings and mismatched applications.
• Clear photos:: Bright, current photos of each main room help prospective tenants understand the unit before booking a showing.
• Consistent information:: Keep the same details across every place the unit is listed so applicants are not confused.
• Fair, inclusive wording:: Describe the unit, not the kind of person you want. Listings should not include preferences or restrictions based on grounds protected by the Ontario Human Rights Code.

Responding to Inquiries and Showings

Prompt, respectful replies and organized showings help prospective tenants move forward. Apply the same process and information to every inquiry, and assess applications individually.

How JDN Approaches Rental Marketing

JDN Property Management is a property management company in London, Ontario. For the properties we manage, we list available units and handle inquiries, showings and applications as part of leasing. Contact our team to discuss marketing and leasing for your rental property.